Privacy Policy

Our Commitment to Privacy

Meridian Media Group, LLC (dba WALT-FM, WUCL-FM, and WKZB-FM), hereinafter collectively referred to as Meridian Media Group, LLC, respects the privacy of users on the Internet and has developed this privacy policy to protect user privacy on its Web sites. The purpose of this policy is to explain the types of information Meridian Media Group, LLC obtains about the users of the website, how the information is obtained, how it is used, how it may be disclosed to others, and how users can restrict its use or disclosure.

Personally Identifiable Information

Online privacy concerns focus on the protection of “personally identifiable” information which an individual or customer reasonably expects to be kept private. As the term suggests, “personally identifiable” information is information that can be associated with a specific individual or entity.

The only personally identifiable information Meridian Media Group, LLC obtains about individual users through our web sites is information supplied voluntarily by the user. Users interacting with our sites may provide Meridian Media Group, LLC with name, address, telephone number, e-mail address, domain name or URL or other personally identifiable information that Meridian Media Group, LLC may use for its own business purposes. Meridian Media Group, LLC will collect and use this information for the ability to provide and change service, to anticipate and resolve problems with your service, for billing purposes, or to create or inform you of products and services that better meet your needs.

Non-Personally Identifiable Information

Meridian Media Group, LLC does collect some non-personally identifiable generic information about our users as a means of measuring the effectiveness of our web sites. Meridian Media Group, LLC identifies certain user information in the normal course of operation, but such information does not reveal a user’s personal identity. We collect this information only in the aggregate and use it to evaluate and improve our web sites. The following are examples of non-personally identifiable generic information:

IP Addresses: An IP address is a number that is assigned to a user’s computer whenever that user is using the World Wide Web. Web site servers must be able to identify individual computers by their IP address. Meridian Media Group, LLC collects IP addresses for the purposes of system administration security and to report aggregate usage information. Meridian Media Group, LLC does not link IP addresses to any personally identifiable information.

Computer settings: Settings, technical and other information from your computer, such as your operating system, browser version, connectivity, various communication parameters and other information related to the operation and interaction of Meridian Media Group, LLC web sites may be collected by Meridian Media Group, LLC. Except as otherwise provided in this policy, Meridian Media Group, LLC will use such information solely in order to provide technically appropriate formatting of information provided by Meridian Media Group, LLC. The collection of this information will not include any personally identifiable information about you or any individual user.


Cookies are pieces of information that are used for record keeping purposes. Cookies allow Meridian Media Group, LLC to save certain information about a user, such as individual preferences, in order to facilitate and enhance the user’s future activity on the Meridian Media Group, LLC web site. Meridian Media Group, LLC will not use cookies to retrieve information from a user’s computer that was not originally sent in a cookie. Except as otherwise provided in this policy, Meridian Media Group, LLC shall not use information transferred through cookies for any promotional or marketing purposes, and shall not share that information with any third parties for any reason. A user may refuse cookies by turning off that feature on their web browser.

Personalized Advertising

We partner with various third parties to provide personalized content to you when you visit our Services. This may include advertising content from our partners. If you interact with certain advertising on our Services, the third-party partner may place a cookie on your device to collect information about you. These cookies may track your activities beyond our Services. We do not control the privacy practices of these third parties.


Meridian Media Group, LLC will not sell, trade, or disclose to third parties any personally identifiable information derived from registration for or use of a Meridian Media Group, LLC service without the consent of the customer, except as required by subpoena, search warrant, or court order pursuant to applicable law, regulation or legal process or in the case of imminent physical harm to the customer or others.


Any user who does not wish to receive further contacts from Meridian Media Group, LLC may write to 3436 Highway 45N, Meridian, MS 39301, ATTENTION: General Manager.

Data Security

Meridian Media Group, LLC will protect the confidentiality of its customer’s personally identifiable information to the fullest extent possible and consistent with law and legitimate interests of Meridian Media Group, LLC and its employees. To protect the loss, misuse, and alteration of such information, Meridian Media Group, LLC has appropriate physical, electronic and management procedures in place. Despite these security measures, there is no way to provide absolute security on the internet and therefore we cannot guarantee the absolute security of any information you may provide to us.

Contact Us

If you have any questions about this privacy policy, the practices of this site, or your dealings with this web site, you can contact us by writing 3436 Highway 45N, Meridian, MS 39301, ATTENTION: General Manager.

Meridian Media Group, LLC is not responsible for the content or the privacy practices of non Meridian Media Group, LLC web sites, including web sites reached through a link on a Meridian Media Group, LLC web site. Other web sites may have different privacy policies, or no policy. Users should review the privacy policies of any web site before providing personal information.

Should Meridian Media Group, LLC modify its practices regarding the collection and use of information obtained from users in the future, this privacy policy will be amended to reflect such modifications.